João Pessoa

City of Crafts and Folk Art since 2017

City presentation

João Pessoa is the capital of Paraíba, in the northeast of Brazil. The third oldest city in the country, founded in 1585, it is also known as the “Gateway to the Sun” because it is located on the easternmost point of the Americas. A UNESCO Creative City of Crafts and Folk Art since 2017, it has been implementing various initiatives aimed at incorporating the concepts of creativity and innovation, as well as the transversality of segments, fostering the local economy and meeting the commitments made when the municipality joined the UCCN.

Contacts