Ayacucho

City of Crafts and Folk Art since 2019

City presentation

Founded in 1539, Ayacucho is known as the “Capital City of Folk Art and Peruvian Craftsmanship.” This Andean city fosters cultural diversity and artistic creativity, developing 16 types of crafts, including retablo, tapestry, Huamanga stone carving, pottery, textiles, and embroidery.

Ayacucho’s local crafts and folk art are celebrated during festivals like Easter and Carnival, which blend music, cinema, theatre, and dance. Events such as the First Regional Meeting of Craftsmen in 2019 aim to promote growth by addressing issues in the industry.

The city also supports crafts through a symposium that led to the creation of a folk art museum, interpretation centers, and a dedicated budget. Ayacucho aims to improve the handicraft sector, promote crafts in local and international markets, teach folk art in schools, recover its cultural heritage, and provide youth internships in partnership with local universities.

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Bamiyan

City of Crafts and Folk Art since 2015

City presentation

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Castelo Branco

City of Crafts and Folk Art since 2023

City presentation

At the heart of Castelo Branco lies the renowned art of Castelo Branco Embroidery, which shapes the city’s unique cultural identity. This embroidery is not only celebrated for its beauty but also for its economic significance, adorning sidewalks and buildings as a symbol of the city’s rich heritage. Local artisans dedicated to preserving this craft continue to produce intricate embroidery, ensuring its relevance in the creative world.

Castelo Branco has also engaged in international collaborations with cities across various continents, enhancing its cultural influence. To combat demographic decline, the municipality focuses on improving quality of life, making Castelo Branco one of the most attractive cities in Portugal for foreign residents and investments. The crafts industry is crucial to the city’s development, exemplified by the “Embroidery and Hosting” brand, which protects local artisans and promotes events like the Castelo Branco Fashion contest, further advancing this cherished tradition.

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Durán

City of Crafts and Folk Art since 2015

City presentation

Durán, known as the “Railway Town of Ecuador,” preserves its cultural heritage through the exchange of practices shaped by its historical role as the country’s first railroad hub. The city views culture and creativity as essential for collective memory, urban well-being, and social cohesion, especially through urban art.

Since 2007, the Festival Memories of the Railroad has honored former railway workers, inspiring projects like History on Frontages, where local artists paint murals depicting the city’s history. Another initiative, Youth for Human Rights, involves over 150 young artists, emphasizing civic awareness through art. Durán’s Cultural Nights project, supported by the municipality, promotes local art, while the Luis Sánchez Borja Convention Centre contributes to transforming this industrial city into a hub for creativity and cultural exchange.

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Gabrovo

City of Crafts and Folk Art since 2017

City presentation

Gabrovo, in central northern Bulgaria, was a major craft center in the 19th century, known for woodcarving and wool weaving. Today, it remains a vibrant hub for crafts, with 33 craft enterprises and 111 independent artisans. The Ethnographic Open-Air Museum (ETAR), established in the 1960s, showcases the region’s rich craft traditions.

Gabrovo hosts the annual International Crafts Fair, the largest of its kind in the region, featuring artisans from around the world. The event includes a master competition and scientific conferences on global craft trends. Gabrovo’s lively carnival also highlights local humor, traditional songs, and folk culture. The city aims to attract young artists through its Culture Development Strategy, promoting crafts as a driver of sustainable development.

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Hoi An

City of Crafts and Folk Art since 2023

City presentation

Hội An, located in Central Vietnam, is a beautiful city with an ancient town recognized by UNESCO as a World Cultural Heritage Site in 1999; Chàm Islands – Hội An was recognized as a World Biosphere Reserve in 2009; and the art of Bài Chòi in Central Vietnam, effectively practiced in Hội An, was recognized by UNESCO as an Intangible Cultural Heritage of Humanity in 2017. In 2023, Hội An joined the UNESCO Creative Cities Network in the field of Crafts and Folk Art.

Hội An’s intrinsic strength is the resonance of work, creativity, indigenous cultural values and the absorption of the quintessence from countries that have come to trade over the long periods. From experts, artists, intellectuals to workers, farmers, etc.; from indigenous communities to individuals from other places; they have all brought together the essence of labor, innovation and the determination to create a source of creativity for this land.

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Jacmel

City of Crafts and Folk Art since 2014

City presentation

Jacmel, known for its rich heritage and vibrant carnival, takes pride in its history as a hospitable trading port. Following the devastating earthquake of January 12, 2010, the city has focused on preserving its invaluable tangible and intangible heritage.
Jacmel promotes culture, traditions, art, and crafts, with the Carnival of Jacmel serving as a key driver of creative development through its deep-rooted local traditions in painting, sculpture, and papier-mâché. This event attracts thousands of visitors each year and emphasizes the importance of revitalizing Haiti’s cultural heritage. The “Destination Jacmel” initiative aims to restore and protect the historic center to enhance cultural tourism and preserve traditions for future generations. With artistic figures like painter Préfètte Duffaut and writer René Depestre, Jacmel embodies the motto “Jacmel, Sursum corda!”—a call to rise and celebrate its creative spirit.

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Jaipur

City of Crafts and Folk Art since 2015

City presentation

Jaipur, the capital of Rajasthan in India, has a population of 3 million and a rich history as a trade center known as the House of the 36 Industries (Chattis Karkhanas) in the early 18th century. This historical identity is preserved through dedicated streets and markets for crafts like painting, carving, and jewelry, which employ about 175,000 people across 53,500 workshops. The city views creative industries as vital for sustaining its cultural heritage, actively promoting local traditions through festivals such as the Jaipur International Heritage Festival, which highlights both traditional and contemporary crafts. Initiatives like Heritage Walks aim to revitalize ancient streets, improve artisans’ working conditions, and support direct selling. Jaipur also plans to establish a Global Art Square and promote international showcasing through a museum and gallery at the airport, fostering knowledge exchange with other Creative Cities.

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João Pessoa

City of Crafts and Folk Art since 2017

City presentation

João Pessoa is the capital of Paraíba, in the northeast of Brazil. The third oldest city in the country, founded in 1585, it is also known as the “Gateway to the Sun” because it is located on the easternmost point of the Americas. A UNESCO Creative City of Crafts and Folk Art since 2017, it has been implementing various initiatives aimed at incorporating the concepts of creativity and innovation, as well as the transversality of segments, fostering the local economy and meeting the commitments made when the municipality joined the UCCN.

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Limoges

City of Crafts and Folk Art since 2017

City presentation

Limoges, with a population of 135,000, is renowned as the French capital of ceramic arts, boasting a rich history of nine centuries in ceramics, enamel, and glass-making. The discovery of kaolin in the 18th century solidified its reputation in the porcelain industry, which contributes around 60% to the national income, totaling approximately US$138 million annually and employing nearly 1,200 people. The city hosts numerous artisan workshops, associations, and factories, complemented by research centers, schools, and museums. Events like the Toques & Porcelaine festival highlight the synergy between cuisine and porcelain. Additionally, the City of Limoges promotes contemporary art in public spaces and aims to foster experimentation in ceramic arts while developing educational initiatives to encourage cultural expression and social interaction within the community.

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Montecristi

City of Crafts and Folk Art since 2023

City presentation

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Nakuru

City of Crafts and Folk Art since 2021

City presentation

Nakuru, located in the Rift Valley region of Kenya, is a city rich in cultural heritage, boasting a diverse array of cultural assets that foster creativity. The crafts and folk art sector features innovative artists working in sculpture, visual arts, beadwork, fabric design, metalwork, pottery, and storytelling, forming the backbone of Nakuru’s creative economy.

This economy encompasses thirteen creative sub-sectors that utilize culture as a strategic tool for economic growth. Recognizing the significance of creativity in development, Nakuru has launched hands-on programs to train professionals and build networks within the creative industries. Events like the Nakuru International Investment Conference and Nakuru Business Expo provide platforms for artists to showcase their work and attract investments. Moving forward, Nakuru plans to develop creative spaces such as cultural centers and art galleries, as well as establish a community festival to celebrate local heritage and promote inclusivity.

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Ouagadougou

City of Crafts and Folk Art since 2017

City presentation

Ouagadougou, the capital of Burkina Faso, is a political, administrative, and cultural hub with a population of 2 million, housing over 80% of the central region’s inhabitants. The city has a rich tradition of bronze-working, particularly in the Niongsin neighborhood, where it originated through the expertise of three major families specializing in lost wax casting. This craft has evolved to become a primary source of income for many families and significantly impacts the local economy, employing 13% of informal sector workers across 375 businesses. Various training centers, such as the National Centre for Arts and Crafts and the Craft Village, ensure the transmission of this artisanal knowledge.
The city also hosts two major cultural events, the Ouagadougou International Craft Fair and the Pan-African Cinema and Television Festival. The municipal government actively supports local cultural industries by improving working conditions and promoting the bronze craft through initiatives like the Bronze Display.

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Pasto

City of Crafts and Folk Art since 2021

City presentation

Pasto, located in southern Colombia, is rich in cultural assets that reflect its diverse ethnic and religious traditions. Known for its vibrant crafts and folk art, the city’s economy thrives on small industries and artisanal production, including wood carving, embossed leather, and fabrics. Pasto is Colombia’s largest handicraft production hub, accounting for 14.34% of the national market, making the artisanal sector crucial for regional development. The Carnival of Blacks and Whites is the city’s most significant cultural event, contributing 0.7% to local GDP and creating over 8,000 jobs between 2011 and 2016.

As a Creative City of Crafts and Folk Art, Pasto plans to strengthen creative industries to generate employment, promote cultural identity, and foster social inclusion. The city will also support cross-sector alliances, encourage cultural exchanges, and promote research on cultural heritage creation and distribution.

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