Fila Sport Chooses ‘Carrara Sculptors’ Cooperative’ for its New Commercial and Launch of Sports Line.
The well-known sports brand Fila has selected the ‘Cooperativa Scultori di Carrara’ as the main setting for its latest commercial, simultaneously announcing the debut of its new sporting goods collection.
Sculptor Giorgio Balocchi appears in the video, lending a touch of authenticity with his ever-present pipe.
In addition to playing the protagonists in the video, members of the Sculptors’ Cooperative contributed to the creation of Fila’s logo: a refined slab of white Carrara marble, with details in Alpi green and Verona red.
This spot underscores how the enchantment of the Apuan Alps, white marble and sculptural art has a significant advertising impact, attracting the attention of prestigious sports brands.
Fila joins the prestigious list of brands that have chosen Carrara as a prime location to promote their products.
External links: https://www.lanazione.it/massa-carrara/cronaca/fila-promuove-lo-sport-con-il-marmo-uno-spot-nellatelier-di-san-martino-b6a9c5a8
