An important event for the promotion of the “Riviera” tourist area Apuana” is scheduled for next week.
On Tuesday 6th of February the Sector will be present at the “BIT”, the International Tourism Exchange of Milan (at Fiera Milano City), trade fair dedicated to tourism operators and travelers looking for new and interesting destinations to visit and propose.
In the presentation space made available by Toscana Promozione Turistica inside of the Toscana stand (Pavilion 3, Stand C93), at 12.15 pm Riviera Apuana will present the area tourism, through the combination of Creativity and Unesco Nature.On this occasion, a short dedicated video will be screened, featuring artisanal know-how and a landscape natural biodiversity heritage are the strengths of a territory carved between the sea and the Apuan Alps.
Manual skill and creative wisdom, which have transferred art, culture and wonder into the marble, refer to the artistic tradition of Carrara, since 2017 a UNESCO Creative City for the Crafts and Folk Network Art, and are intertwined with the discovery of hilly and mountainous routes a stone’s throw from the sea and a singular alpine “garden” in the Apuan Alps Regional Park, part of the Network since 2011 European and Global UNESCO Geoparks.
Art, Beauty and Nature allow you to live authentic experiences and decline a new offer integrated tourism.
A travel proposal that, thanks to the “BIT” showcase, can be told to professionals of holidays who attend the Milanese fair (Tour Operators, Travel Agencies, journalists from sector, associations, institutions), and further promotional opportunity for Massa-Carrara, reported by the New York Times as the only Italian destination to visit in 2024.
External links https://www.lanazione.it/massa-carrara/cronaca/la-riviera-al-bit-con-carrara-e-orto-botanico-4e0e79c5
https://www.youtube.com/watch?v=SSpJMvBU_xk
